I recently compiled a list of the best articles I could find on the internet where authors wrote about Hotel Video Marketing.
Here are a the first five of the articles in the list:
- 5 Myths About Video Marketing in the Hospitality Industry
- Getting Behind Video in Hotel Marketing
- Video – Whats Next in Hotel Marketing? 3 Key Marketing Trends for Hoteliers
- Why Hotels Should use more Video in their Marketing Mix
- Video Marketing Tips for Hotels and Hospitality
Click here to see the rest of the full list with over 20 articles!
Also, do you have an article about hospitality video marketing? Share it in the comments below!
Danish Students Attract International Attention with Cress and Wifi Experiment
Wow… Apparently we shouldn’t be sleeping cuddled up to our phones.
How do we live with WiFi now that it’s so ingrained in our everyday lives?
I’ve long been a proponent of hard-wired networking in a home and have learnt to do my own runs of Gigabit Ethernet. But even at home, the cable ends and wifi is needed for smart devices…
Success! 2 Hours of Video Marketing 101 went great! In-depth with good feedback, all the material was drawn from my years as a video producer summarized in my post “How to Make a Promotional Video“!
I’ll be presenting at QCollege on March 26th!
Synopsis: Creating and distributing videos that work doesn’t have to be difficult, and, the tools are now inexpensive and readily available:
I will be presenting the basics of a video marketing strategy and what is needed to make a video a success online.
The focus will be on Do-It-Yourself (DIY) options for attendees planning on doing their own in-house video production.
Using templates I’ved used with my own clients and other real-world case studies, you will be seeing my tried and tested procedures when preparing to produce videos for clients. Then I will break down the elements of a video marketing strategy, as well as touch on pre-production, production and online distribution!
In addition, attendees will also receive a resource list of my personally recommended equipment, editing applications, tools, and, tips and tricks!
Be sure to bring your questions for the Q&A session at the end, or contact me here in advance!
I was recently honoured by blogger Maura D’Andrea with his request for sharing my thoughts on how to use video to inspire. My response was coupled with over one hundred other bloggers in his article 101 Experts Share Their Tips for Online Success! Some very impressive people on this list, it’s worth browsing! I’ve supplied my answer below for you to read too:
Q: What’s the best way to inspire people using video?
A: Most often people ask me technical video questions about how to make videos go viral, or how to make promotional videos, but in reality, they’re missing the core ingredient: honestly sharing the best of themselves.
What’s the best way to inspire people using video?
Answer: Be real; genuinely share your personal story with your viewer.
It really is that easy, and most people misinterpret this a two step process, yet, this is the only way to do inspire viewers to hear you and feel you which results in action! Let me explain…
First, be real. If you’re going to speak on camera, don’t waste time talking to your viewer’s minds – skip right to their hearts. Use the true power that video has over all other digital medium – jump through the screen into people’s souls. Look at the camera, show yourself for who you are, don’t hide all hints of the stage fright, and talk one on one.
Too much polish can hurt the ‘reality’. In many cases, too much rehearsing, make up, lighting can come off as staged.
And yes, I’m a video producer saying this. But it’s true – I often wouldn’t let the people I was interviewing for their own videos rehearse too much, and it worked!
Second, be candid and share your perspective, your story.
Find your personal ‘Why’. Why you were inspired to help by offering the insights, product or service. Oddly enough, often the more personal the pain, the more universal it is. Touch on your hardships, what sufferings you had before you had your revelation. Remind the audience that inspiration is a flame that must be lit from within. Lead by example, showing the viewer that there is a better way.
Word of advice: video is influential and changes lives; be true to your fellow man and be authentic and genuine, and good will come of your efforts.
You can do it, there are plenty of examples out there.
Dig deep if you need, and find that seed of inspiration that called you to action, share the journey and hand out the fruits of your success.
To inspire a good video will fundamentally be you and the viewer becoming friends!
Or… “What are the top areas of service one could base a company on to service hospitality marketing needs?”
Just ask Brian Fitzgerald of O’Rourke Hospitality – he’ll tell you.
Or, he told me the 8 points at least, in a recent interview.
Brian, formerly a near-decade long IT manger through Marriott International, now represents Boston’s O’Rourke Hospitalty, a premiere marketing firm for hotels and hospitaltiy outfits.
In our interview, Brian touched on strategic intevestment return on investment, and how to convert video viewers into buyers of hospitality products – not an easy feat, especially with so much competetion in today’s market place!
One thing I’ve seen over the past 10 years in the hospitality space is a continued cut back on on-property staff while at the same time adding more responsibilities in an increasingly complex distribution space. So the world we live in has GMs and DOSMs wearing a dozen different hats and so managing a website, email marketing, PPC, SEO and reporting is just not possible. If these digital marketing channels go unaddressed or get stagnant hotels risk losing market share to competitors that are paying more attention.
- Brian Fitzgerald, VP Digital Strategy, O’Rouke Hospitality
A must read chat- I intend to keep in touch with this fella, no matter where he ends up in the industry!
So many hotel marketing options, so little time!
VP of Marketing for World Independent Hotel Promotion (WIHP) MArtin Soler took some time out of his busy schedule to impart some Ever wanted to learn more about DirectPack, WIHP’s solution for marketing hotels?
What about mobile, and the future for hotels? (Hint: I think mobile going to be hospitality).
Martin told me a bit how WIHP came about too:
“ We started doing online marketing for independent hotels way back in the end of the 1990s but since then the company has evolved quite a lot, due to our technology and design expertise more and more groups and branded hotels are coming to see us for their online marketing. “
Pretty neat beginings – and humble – and look how far they’ve come now!
Great guy to know in the hospitality world, and very down to earth.
I was fortunate enough to have tha opportunity to interview John McAuliffe , the President of Hotel Marketing business, VFM Leonardo about his company’s take on the exploding demand hotels have to market themselves online.
For instance, take the trends that Mr. McAuliffe is seeing for Expedia users:
” The more interactive the media is, the more effective it is at providing the consumer with the information they need. For example, Expedia ran a study showing that hotels with 15 or more images saw 3 times more bookings than those that had 5 or fewer images. We have run similar studies with the world’s largest brands and noted that consumers who viewed video and 360 panoramic tours drove booking conversions of 150% and higher than those who didn’t view this type of content. “
Really insightful stuff, especially when we touched on the future of the hospitality experiece. Even if you merely have a passing interest in thsi field, I still recommend you take a peek:
What do you think about all this hotel marketing jazz?